Girls of Today

Mediumoffset on paper
GenreLollywood Film Poster
Year of acquisition2005
Collection no.1836
ExplanationThe film industry started in 1947 in Pakistan shortly after the country’s independence. Film eventually grew to be the biggest form of entertainment in Pakistan and more than 100 films were produced in one year at the peak of the industry. The film industry is referred to as Lollywood after Lahore, the center of the industry, following the naming style of Hollywood and Bollywood in Bombay, India. The world of film is considered differently from actual world in Pakistan. Women can wear provocative dresses, chose a man by themselves, and behave freely, thereby giving dreams to the people in this society. Posters to advertise the films are now produced with computer processed photographs, whereas hand-painted original paintings by specialized painters were printed as posters until the early 1980s. These posters made by poster-painters who chose impressive scenes from the film and composed them efficiently and vividly have an original quality and charm which cannot be found in the posters made from photographs.